Personal privacy is the highest priority for 5280 Analytics. We do not store any sensitive or personally identifying information and we go to great lengths to ensure individual anonymity. We believe the privacy measures of our technology exceed most comparable pedestrian counting and customer analytics solutions including video-based and opt-in approaches.
Absolute Minimum Data Collection
We collect only a small portion of publicly broadcasted smartphone data. We do not collect any personal information such as name, address, email address, web browsing activity, or any other related data. Our systems are restricted to gathering only a bare minimum of data, just enough to determine traffic patterns in a given location.
Anonymous and Encrypted
The simple data collected by our devices is securely encrypted using an industry standard one-way cryptographic hash function. This is the same technology used by major websites to encrypt user passwords. While the data we collect is not sensitive in its raw form, we take this extra step to ensure an even higher level of anonymity.
The reports we supply for our customers are fully anonymous and cannot be used to identify individuals. The identities of your customers are never known to us so we can never share that information with you or anyone else.
If you have any further questions regarding our privacy or security, please do not hesitate to contact us, we would be happy to explain our extensive privacy measures in further detail.